IT MIGHT SEEM CRAZY, BUT…

7 or 8 other agents told them to list their home for 50k less than what we sold it for.

In fact, the last agent they were in touch with got so mad she didn’t get the listing after Chad & Lindsay had me over…  she demanded to know what agent they chose and proceeded to tell them I was a liar and I couldn’t get them that much for their home.

BUT WHAT EVERY AGENT FAILED TO ACCOUNT FOR…. Was the massive lot size, upgrades inside the home, room for toys (boat and RV parking) and a few other tricks I had up my sleeve.

Chad and Lindsay had just heard what I did for their good friends, the Brinkmans (read about that here).

Thankfully they called for my opinion, because they would have left so much equity on the table.

Additionally, when their buyer wanted a very large concession, I was able to do some research and advise them to counter aggressively, knowing that these buyers were very likely to just accept their counter for a number of (top secret) reasons. They did accept, and we were able to keep equity in their pocket they might have otherwise given up without my research.

Another thing others failed to understand is that demand for 5 bedrooms is very high, and inventory for them is slim. While most people would consider the home a 4 bedroom plus office, families searching for a 5 bedroom will look for this configuration in lieu of a true 5 bedroom.

It’s a common misconception that you have to have a closet to call a room a bedroom. You only have to have ingress & egress.

Using this knowledge, we listed the home as a 5 bedroom to attract more qualified buyers and show up in the searches for a much larger segment of buyers than simply listing it as a 4 bedroom would capture.

Because we positioned the home correctly, priced it accurately and used all of my best marketing tools, we were able to attract multiple offers and have their home pending in 8 days.

When it came to appraisal time, I collaborated directly with the appraiser, sharing the information with him that I used to price their home.

There was one house Chad & Lindsay were really worried about. It was the exact same floor plan and same square footage and it sold for $110,000 less than we were priced for. Other agents probably didn’t know what to do with this, but with my research into this home, I was able to justify excluding it as a comparable home because it failed to meet some stringent guidelines for use.

We navigated through some tricky inspection requests, still keeping the most possible money for Chad & Lindsay so that they can put it towards the dream home they’re building now.